If you intend to make singing your business you must wrap your brain around the business of music then set up a foundation for your ongoing business. Remember, this is business, your business, and you must treat it as one if you want to succeed. So many artists have difficulty moving forward because they lack the motivation and even the skills to handle the business side of their careers.
Although we now have wonderful technology with social bookmarking and networking, etc. you have to work at it. Until you can afford to hire someone to handle the marketing and promotion for you, it’s up to you. I believe a singing career begins and ends with ALL the people you meet along the way, fans, family, internet acquaintances and music industry professionals included. It is imperative that you keep track of all of them.
Two things you will need from the beginning are business cards and a contacts database or spread sheet. In order to set up your business cards you will need to establish your contact information. Get a phone number and an email address that are not likely to change for at least two to three years. All you need is a cell phone and a free Gmail, Yahoo, or Hotmail account. If you do not have your own internet domain or web site for your singing, you can set up a Myspace or Facebook page or other social network page. Once you have solidified your contact information, print out some business cards. However you decide to create your cards, make sure to do it and ALWAYS have some with you.
As you pass out business cards you should also be collecting them. Any singing or networking event that you attend is an opportunity to connect with people. Take the contact information you gather and organize it into a “database”. For all intents and purposes I am using the term “database”.
Basically, you want to have all of your information for your singing career organized in one place in your computer. I input name, phone numbers, email addresses and URLs. Then I add where each person works, what they do, where I met them, if I was singing when I met them, if I was referred and by whom, the date, and any other notes pertinent to our conversation for follow up. One thing that helps me is to take notes on the back of their business card that they give me so I can refer to it later when I am inputting their information. Don’t forget to add all your online friends into the same database. Everyone will have something to do with your singing career at some point or another.
Before you do anything with your singing, you may want to clarify a few things. The first is “What do you want to accomplish?” In your own head the answer is simple and obvious. You want a record deal of course. Now, do you want a record deal for your singing or for your band’s music? Do you prefer an independent label or a major label? How about an all-digital label? Or maybe as an independent artist you just want to do everything on your own and are just looking for investment capital? Maybe you want songwriting and singing to be your focus? Or maybe you just want a career in music? Which brings me back to, “what do you want to accomplish?” Do you even know all that is available to you, like a label deal, production deal, distribution deal, publishing deal or one-off? Whew! Well, like I said, you need to figure out what you want and be sure you want it. You may want to start by finding out what each of these aforementioned items is and what exactly they entail. Research the music business. Find out specifically who does what and where you want to send your singing samples/ demos when you are ready. This way you will not waste time and money by sending material arbitrarily to every record label.
When it comes to your singing, you need to know how to categorize yourself and how to describe yourself. Your genre is important to industry people. Your description of your singing style will help you with your image and your marketing. A great way to figure out what genre you are in is to use Billboard magazine. Billboard lists the charts of top recordings and artists each week for different genres according to how the record companies categorize artists. Go through the charts and find the artists that you most identify with musically and let their genre be your genre. Next draw from this to come up with two or three sentences that describe your singing sound or CD if you have one. When someone asks you what kind of music do you do you MUST have an answer, a clear and succinct answer. It is great to have people help you with your description. The way others see you and hear your singing is vital for you to know.
Best Singing LessonsSome people think they sound really good and are quite wrong. They take singing lessons to work on one specific thing when they need to work on everything. There are also many people who fall in between. Natural talent and musicality come in varying degrees and levels of potential and gift. And even the seemingly most gifted benefit from singing lessons.
I had always loved to sing: elementary school talent show, church choir, high school chorus, and of course, voice lessons. My first voice teacher was Mrs. Hankey. Singing lessons with her were classical and formal. Each lesson started with Mrs. Hankey taking me through vocal exercises along with the piano: me, may, mah, moh, moo up and down the scales. One day while playing the piano, she broke a fingernail and stopped abruptly. I continued on without her. She encouraged me so I went on singing. Up then down then modulating, then up then down.
She told me she did not realize that I could do the exercises without accompaniment. I did not realize that other people could not. I thought that everyone could carry a tune without accompaniment and that everyone could sing. That was the day I found out I was talented and had a gift to sing. Before then, I thought I totally sucked. What a life changing moment. From then on, even when I did not like the way I sounded I still knew that I was capable of sounding better. With a lot of singing lessons and practice I could sing anything and sing it well.
Now I carry on in Margaret Hankey’s honor by offering evaluations and singing lessons to people who want to know if they can sing and what level of talent and potential they have. It is my hope that I can give my students their own best singing lessons.